AT95 x Hydro Flask
‘Zombie Hikers’ Halloween Event
Create engaging event collateral to promote a zombie hiker themed halloween event for a collaboration between All Terrain 95 (AT95) and Hydro Flask.
Animation
Social Assets
Printed Collateral
I was approached by AT95 through instagram. I’d attended on eof their Test & Trek community hikes and they had seen both the work I was posting and that I had a very keen interest in the outdoors.
AT95 and Hydro Flask, had internal discussions about the event theme prior to contacting me. My role was to run with it and see what I could come up with. I had total free reign in terms of colours and visual concept.I thought about how the Hydro Flask product is interacted with. Drinking, storage, holding it. Immediately I imagined the classic undead arm protruding from the ground as if it had been awoken and was here to claim the Hydro Flask product.After a few revisions involving the inclusion of zombies I set about making the final design move and shake in a way that a zombie party deserved, utilising a vibrant but still ominous colour scheme and subtle nods to the Hydro Flask brand by using their mark as if the sun was setting on the spooky scene.